I'm Patrick. A fractional growth operator for B2B. I find your market, build the machine that reaches it, and design the assets that sell it.
You might be unsure which customers to prioritise, what makes them choose you, or which marketing activity is paying off.
Behind it all, the tools are a tangle. Enquiries sit in different places, the CRM only tells part of the story, and reporting takes too much manual work.
I help you understand what needs attention, agree the priorities and put the changes into practice.
Customer research and positioning
Understand your best-fit customers, what they need to achieve and why they would choose you. Turn that understanding into clear positioning and a focused plan for reaching them.
Best for: businesses that need a clearer marketing direction.
CRM, websites and automation
Build systems that support the way your business works. That includes CRM setup, lead scoring and routing, website builds and migrations, product information management, and reporting your team can use.
Best for: teams whose systems create extra work or hide useful information.
Campaigns, content and design
Put the plan into practice with campaigns, landing pages, content and sales materials. I create the assets, support the launch and improve the work as results come in.
Best for: teams with a clear plan and limited capacity to deliver it.
You work directly with me across strategy, systems and delivery, keeping the thinking connected to the work so nothing gets lost in the gap between.
Before going independent, I owned this work in-house, in senior B2B growth roles.
Strategy and research - go-to-market strategy and outcome-driven customer research for a global building products manufacturer, Knauf.
Systems and data - HubSpot and Salesforce rollouts owned end to end, website builds and migrations, and a product information management (PIM) system, at Knauf and Kreston Reeves.
Sales and brand assets - pitch decks, sales decks, campaign assets, and brand roll-outs. Designed, not just briefed.
You don't buy a kettle to boil water. You buy it to make a cup of tea.
A product's features matter because of what they help someone do.
I use customer research to understand the problem behind the purchase: what someone needs to change, what gets in their way and what gives them confidence to choose.
That understanding shapes the positioning, messaging and marketing, so the right customers stop and think, "finally, someone gets it."
Where you stand today, what you're known for, and what's quietly holding growth back.
The customers worth winning, and the real reason they'll buy.
The stack, the funnel, and the assets to reach them.
Measure what works, double down, and cut what doesn't.
A fixed-fee first project that turns "we should probably grow" into a clear, honest plan of where to point the effort.
You'll walk away with:
Where you sit in your vertical and what you're genuinely known for. The honest version, not the flattering one.
The customers worth winning, the real reason they'll buy, and where to concentrate effort. One clear direction beats ten vague options.
What's working, what's holding you back, and the first thing to fix.
The plan is yours to keep and act on however you like. If it points to work worth doing together, I'll scope and quote a fixed-fee project, or an embedded fractional approach, whichever fits.
No obligation either way.
B2B businesses that need experienced marketing support, whether that means setting the direction, improving their systems or getting a defined piece of work delivered.
My experience spans manufacturing, financial services and agencies, with particular depth in building products and businesses with long, considered buying cycles.
I can work alongside your existing team on a focused project or provide ongoing support on a fractional basis.
Already have a clear strategy and need help delivering it? We can discuss the work directly.
I work remotely and async-first, in UK business hours where it helps. Wherever you are, the work fits around getting it done.
Most businesses don't have a marketing problem. They have a clarity problem. My job is to make a business found by the right customers, and to help it find the market where it'll actually win. Two directions, one idea, it's the thread through everything I do, so it became my name.
I've spent my career in B2B growth, most recently in senior roles building marketing that has to work - the considered-purchase, long-sales-cycle kind, where you can't paper over a weak proposition with a clever ad.
I'm comfortable setting the direction and taking responsibility for the details: configuring the CRM, building the landing page or designing the sales presentation.
PatrickFound brings that experience into an independent consultancy. The name reflects the work: helping businesses find the right customers and helping those customers find them.
When we work together, you deal directly with me, from the first conversation through to delivery.
Start with a growth diagnostic, or just tell me what's stuck. Either way, you'll leave the conversation with a clearer idea of where your next customers are coming from.