B2B DESIGN AND CREATIVE DELIVERY
Make your message clear
Sales decks, whitepapers and campaign assets that help people understand your offer and take the next step.
I'm Patrick. I bring together positioning, messaging and design to create materials your marketing and sales teams can use.
Bring an existing brief or something that needs working through. I can help with the content, the design or both.
Good design starts with what you need to communicate
Who is this for?
What do they need to understand?
What should happen next?
Those questions shape the structure, content and design. Whether someone is reading a whitepaper, looking through a proposal or listening to a sales presentation, the material should help follow the argument and see why it matters.
If you already have clear messaging and brand guidelines, I'll work within them. If something needs clarifying, we can work through it together.
Design support for your marketing and sales team
Sales decks and presentations.
Give your team a clear story to take into a conversation.
I work on the narrative, slide structure, information hierarchy and visual design, helping you explain the offer and support it with relevant evidence.
That can mean improving an existing deck or building a new presentation from your content. Reusable layouts and an editable template help your team keep it consistent as it develops.
Whitepapers, reports and guides.
Turn detailed content into something people can navigate and understand.
I design documents with clear sections, readable layouts and charts or diagrams where they help explain the subject. The finished files are prepared for the agreed digital or print use.
If the writing needs attention too, I can help shape the structure and copy alongside the design.
Campaign assets.
Bring the materials for a campaign together around one clear message.
That might include landing-page graphics, social posts, email headers, advertising formats and supporting sales materials.
Each asset is adapted to its channel while keeping the campaign recognisable and consistent.
Ongoing design support.
Keep regular marketing and sales work moving.
I work alongside your team on presentations, documents and campaign materials as they're needed. We agree priorities, share feedback and build on the existing brand and templates.
It's useful when you need experienced design support alongside your current team.
Built around the way B2B customers buy
Your materials may need to explain a technical product, support a long buying process or help several people reach a decision.
My background in B2B marketing helps me understand the role each asset needs to play. I consider the questions your audience is asking, the evidence they need and how your team will use the finished work.
You work directly with me from the brief through to delivery.
How we work together
Share what you have.
Send the current deck, document or campaign brief, along with any brand guidelines and examples.
Tell me who it's for, what you need it to achieve and any deadlines. An early draft is enough to start the conversation.
Agree the brief.
We confirm the deliverables, formats, content responsibilities and schedule.
If the messaging or structure needs work before design begins, we include that in the plan.
Review and refine.
I develop the work and share it for feedback at agreed stages.
Most collaboration happens through written comments and shared files, with calls when a conversation would help. We bring feedback together so revisions have a clear direction.
Put it to use.
You receive the agreed editable files and finished versions, ready for your team to use.
Where templates are part of the brief, I include reusable layouts and guidance to help you keep future materials consistent.
Have something that needs designing?
Tell me what you're working on, who it's for and what you need it to achieve.
You can bring an existing asset, a rough draft or a new brief. I'll review what's involved and suggest the next step.