CASE STUDY
Rhian’s business grew
Her website caught up
I built Rhian’s website in 2021. Since then, her business has evolved from virtual assistance into marketing and events consultancy and delivery. Her website needed to reflect that. So I refreshed the brand and rebuilt the site in two weeks.
rhianhopkins.co.uk · Live October 2026
CLIENT
Rhian Hopkins
WHAT I DID
Brand refresh and website rebuild
WORKING TOGETHER
Since 2021
TURNAROUND
Two weeks
The situation
Rhian is a marketing and events consultant based in Canterbury, Kent, with over 20 years’ experience. I built her original website in 2021, when virtual assistance was a bigger part of her business. Since then, her services and positioning have changed. But her website was still telling the old story.
What I found
The business had changed. The message hadn’t.
The existing website had served Rhian well, but it was built around an earlier version of her business. Her services had evolved, and the way she presented them needed to change too. The goal wasn’t to throw everything away. It was to keep what people recognised, make her current offer clearer and give her a website that could grow with the business.
HER HEADLINE, THEN AND NOW
Marketing & Events
H1 headings on the page
5
→
1
Blocks hidden if a script fails
60+
→
None
Page builder
Elementor
→
Breakdance
What I did
01
Refreshed the brand
Rhian already had a recognisable identity, so there was no need to reinvent it. I updated the colours, typography and visual style to give the brand a fresher look while keeping what made it familiar.
02
Clarified the offer
Rhian’s services had changed, but her website hadn’t quite caught up. I reworked the messaging and structure to put her marketing and events expertise front and centre, making it easier for visitors to understand what she does.
03
Rebuilt the website
With the brand and messaging sorted, I redesigned and rebuilt the website around her current services. The result is a cleaner, more consistent site that works across desktop and mobile, with room for the business to keep evolving.
THE REFRESHED BRAND
Tiffany
#81D8D0
Teal
#0A9E99
Deep teal
#087A76
Mist
#EEF8F7
Ink
#13201F
Aa
Montserrat
Headings
Aa
Source Sans 3
Body text
&
Kaushan Script
The signature ampersand
THE NEW SITE
What changed
2 weeks
From brand refresh to a live website.
Clearer positioning
Marketing and events consultancy now take centre stage.
One consistent identity
A refreshed brand that works across the website and beyond.
Rhian now has a website that reflects the business she runs today, with clearer messaging, a refreshed identity and room to grow. And because we’d worked together before, I could build on what was already there rather than starting from scratch.
“My business had moved on, and my website hadn’t. Patrick refreshed my brand without losing what people recognise, and had the new site live in two weeks.”
Rhian Hopkins
Marketing and Events Consultant, Canterbury
Has your business outgrown its website?
Your business has changed. Your website should reflect that. Let’s talk about getting it up to date.